Open, Operate, and Sustain a World Class Martial Arts Academy with The Guidance of Seasoned Martial Arts Business Professional and Brazilian Jiu-Jitsu Black Belt Under The Great Renzo Gracie, Pat Cooligan 

• Pat Cooligan has a rich history in Brazilian Jiu-Jitsu and has made a living for most of his adult life in the martial arts business, personally owning and operating 8 successful academies
• There is a formula for developing and maintaining a successful martial arts school and Pat Cooligan has broken down his proven systems for success, so that you can open a new academy or make the changes necessary to optimize your current one
• Learn the essential details for choosing a prime location where your new academy can thrive
• Understand the importance of culture, cleanliness, and maintaining an organized facility that runs in a way your students will greatly  appreciate
• Run a successful children’s program with tips on putting the right people in charge, dealing with difficult students, avoiding common mistakes, and programming strategies that will help you create a solid foundation for your academy
• Utilize marketing strategies that Cooligan has been successfully using for years to keep a constant influx of new students coming through the door and back for more                                                                                                                                                                                                                                     

 

Check out a free sample:

So, What Exactly Do You Get?

PART 1

• INTRO

LOCATION

• LOCATION TYPES
• ESSENTIAL DETAILS FOR CHOOSING A LOCATION
• HOW TO HAVE A WORLD CLASS FACILITY

LEASE

• OFFER TO LEASE
• LEASE AGREEMENT
• LEASE PRIVATE OR CORPORATELY OWNED?
• PERSONAL GUARANTEE
• PERMIT

PART 2

FACILITY

• CRYSTAL GENIAC INTRO
• ORGANIZATION
• IMPORTANCE OF CLEANLINESS
• CULTURE

CRM

• ADAM GENIAC INTRO
• CRM ATTENDANCE TRACKING AND BOOKING
• WEBSITE INTEGRATION
• CRM-EMAIL MANAGEMENT
• ZOOM INTEGRATION
• ADVANCED ZOOM INTEGRATION
• NEVER MISS A CALL AGAIN
• OUTRO TO CRM

PART 3

CHILDREN'S PROGRAMMING

• MOST COMMON MISTAKES
• THE RIGHT PERSON TO TEACH CLASS
• KIDS CLASS PROGRAMMING
• NO CLASS PLAN
• HOW TO DEAL WITH DIFFICULT KIDS
• KIDS CLASSES OUTRO

PAPERWORK

INVENTORY

PART 4

MARKETING

• INTRO TO MARKETING
• WEBSITE
• FACEBOOK AND INSTAGRAM
• GOOGLE ADS
• WORD OF MOUTH
• GORILLA MARKETING
• MASS EMAILS

COMPLIANCE

• INTRO TO COMPLIANCE
• BUDGETING
• PROFESSIONAL SERVICES
• STATE AND FEDERAL TAX COMPLIANCE

GYM EQUIPMENT

• BONUS MATERIAL

ROUND TABLE

• ROUND TABLE
• TESTIMONIAL FROM JAIME MENDEZ - OWNER OF RENZO GRACIE LOS ANGELES
• TESTIMONIAL FROM HOSS ZAHIRI OWNER BARRIO BJJ IN EDMONTON, CANADA

$197